Context
Datasoul arrived with a specific challenge: a website that was visually well-built, but developed in hard-coded technology that made any content update dependent on a developer. Adding a service, changing a text or reorganizing a section required technical intervention every time.
The goal wasn’t to redesign the company’s identity, but to rebuild the technical foundation of the site within a CMS, ensuring editorial autonomy without sacrificing visual quality or performance.
The Problem
The previous site was built with modern technologies, but without thinking about long-term content management:
- Any content change required involving a developer
- Heavy animations compromised the browsing experience
- Low PageSpeed score, impacting loading and SEO
- No structure to add new services or pages autonomously
- High operational cost for simple content maintenance
Solution
The site was rebuilt from scratch within a CMS, preserving approximately 90% of the original visual identity and applying structural adjustments the client had already wanted to make but couldn’t execute in the previous version.
Animations were rewritten with a focus on fluidity, eliminating the visual weight that was compromising the experience. The content structure was reorganized so the team can add services, update pages and manage the site completely autonomously.
Technical Decisions
One of the central points of this project was proving that a website of this visual complexity can be built in low-code with the same quality as a hard-coded solution, as long as the right technical decisions are made.
- Complete rebuild in CMS with custom fields for each content block
- Animation rewrite focused on performance, eliminating the visual weight of the previous version
- Fully manageable service structure via dashboard, with no need for technical intervention
- Performance best practices applied across all layers: images, scripts, loading and rendering
- Technical SEO structured from the ground up, with heading hierarchy, meta tags and optimized loading speed
Infrastructure
- CMS with custom fields for autonomous management of services and content
- Animations rewritten with lightweight libraries, replacing heavy implementations from the previous version
- Complete asset and script optimization
- Architecture designed to facilitate content expansion without technical intervention
Results
- Significant improvement in Core Web Vitals: LCP, CLS and INP within Google’s recommended limits, a direct result of the performance decisions applied in development
- Full team autonomy for content management, with no dependency on a developer
- Smoother animations with lower performance impact
- Site prepared to grow alongside the operation, with no need for technical rewriting
Developed at Proemi Studio, where I served as the technical lead on the project.