Context
Xfusion Brasil is the local operation of one of the largest global server and IT infrastructure brands. The project was born from the need to create a completely independent digital operation, detached from the global structure and adapted to the Brazilian market.
This wasn’t a simple translation or adaptation of the global site. It required building from scratch a digital ecosystem capable of sustaining a complex operation: an institutional website with over 40 pages, integrations with external systems and an exclusive portal for partner management and commercial opportunities.
The Problem
Xfusion’s global site didn’t serve the Brazilian operation. The problems were structural:
- No CMS adapted for local management, making any update dependent on the global structure
- Design and communication misaligned with the Brazilian market
- No system for partner management and commercial opportunity registration
- Lack of operational tools such as warranty lookup and technical documentation
- Local team with no autonomy to manage their own digital channel
Creating an operation from scratch required more than a website. It required a complete, manageable and scalable platform.
Solution
The project was divided into two major deliverables: the institutional website and the partner portal. Each with its own complexities, but integrated into a single ecosystem.
The institutional website was built as an adapted model of the global site, respecting brand identity but reconstructed from scratch for the Brazilian context. With over 40 pages covering products, services, technical support, documentation and warranty lookup, the main challenge was condensing this entire structure into a clear and manageable navigation.
The partner portal was developed as a separate application, accessible via its own login, where the Xfusion Brasil team can register partners, define access hierarchies and track registered opportunities.
Technical Decisions
With a project of this scale, every technical decision needed to balance robustness and ease of management. The main ones were:
- Custom CMS with hierarchical field structure, allowing a non-technical team to manage over 40 pages without operational complexity
- Spreadsheet-based data import to the CMS, allowing the product catalog to be updated in a semi-automated way from the Xfusion Global database
- Integrated warranty lookup, where the user enters the product code and gets warranty status in real time
- Authentication system with custom user hierarchies: impossible to create users with a higher access level than the creator, eliminating security gaps
- Opportunity registration form with auto-fill via CPF and other integrations that reduce friction in the registration process
- Clear separation between partner profiles and internal verification profiles, each with distinct permissions and views
Infrastructure
- Robust CMS with autonomous management of products, services, documentation and internal pages
- Partner portal with login system, access hierarchies and opportunity management
- Integration with external spreadsheet for catalog and warranty data updates
- Architecture built to scale as the Brazilian operation grows
- Minimal use of external dependencies to ensure stability and full control over the code
Results
As a high-complexity B2B operation, the most relevant results are operational:
- Completely independent digital operation from the global structure
- Local team with full autonomy to manage site content
- Functional partner portal, with opportunity registration and tracking in one place
- Platform prepared to sustain the growth of the Brazilian operation long-term
Developed at Proemi Studio, where I served as the technical lead on the project.